It is a novel concept in Estonia where 5 best competitive surfers and 5 celebrities accept the challenge of going from zero to being able to excel a surf competition.
The training period lasts 2 months where each celebrity takes private lessons by his/her mentor with the goal of winning the challenge. The period is covered by a series events such as group lessons, health audit plus different entertaining games.
The participants are selected with the aim of covering different target groups from youtubers to famous singers. The final competition takes on Saturday, 21th of July, being one of the most important events in Surfilaager program.
Creative solution
Production
PR
Social Media
Sponsor relations
http://www.surfilaager.ee/borjomisurfchallenge
The training period lasts 2 months where each celebrity takes private lessons by his/her mentor with the goal of winning the challenge. The period is covered by a series events such as group lessons, health audit plus different entertaining games.
The participants are selected with the aim of covering different target groups from youtubers to famous singers. The final competition takes on Saturday, 21th of July, being one of the most important events in Surfilaager program.
Creative solution
Production
PR
Social Media
Sponsor relations
http://www.surfilaager.ee/borjomisurfchallenge